Uplift
“Start your day with a ray of self love”
Problem
For the fall semester of 2021, I took a design class where I was tasked to create a brand based off of a certain color. The color I chose is called “Corn” (#FBEC5D). It symbolizes happiness, optimism, enlightenment, creativity, sunshine, rebirth, and spring.
Solution
Since this color associated with happiness, I decided to create the brand of a mental wellness app called “Uplift”. It is a fictional start-up app that provides, guided meditations, quotes, and a mood checker so that the consumer can feel at ease after a period of stress.
Roles & Duration
Timeline: 1 Week
Role: Art Direction, Branding
Team: Solo Project
Tools: Adobe Photoshop, Adobe Illustrator, Adobe InDesign, Google Docs
Process: Design, Reflection
Design
Application
The final logo coveys a sense of hope and enthusiasm when you immediately open the app. The bright color is awakening the consumer to a world of helpful resources for their mental health journey. The homepage contains desaturated pastel colors so that it is more tame for the consumer. Also, it has a quote on the homepage to give a small but effective boost of positivity.
Reflection
Final Thoughts
Uplift is a wellness app provides great resources for consumers who would like to be in a deeply calm state through slow breathing techniques, emotion trackers, and so much more. The logo encapsulates the motivation of providing a future for oneself by showing optimism and joy as the goal for happiness in the app.